I’ve just returned from the National Association of Realtors Convention in Orlando. I have been attending this annual November event for the past 15 years and it seems that there is always one major trend that members are focused on beyond the more general theme of the convention. You can discover that latest trend during the sessions, on the floor of the Trade Show, and in the hallway chatter. Attending the convention is a great opportunity to begin preparing a business plan for the following year.
In the recent past, the major focus has been on website platforms, IDX solutions, or CRM products. Last year, it seemed that short sales were the hottest trend as vendors promoted short sale solutions and speakers offered short sale tips and tricks.
As I see it, this year’s convention trend was “going paperless”. Paperless transaction management and the tools that go with it like Dropbox and Evernote were talked about in sessions and featured on the EXPO floor. iPads and even mobile phones were more prominent for taking notes during the week of the convention than paper and pen.
From electronic signature tools, to simple PDF apps, to products like the Fujitsu ScanSnap, there is no question that going paperless is more than just a trend and that mobile agents are the future of real estate. Whether writing a business plan for the first time or updating an old one, going paperless should be a strategy for any successful agent in 2013.